North Beach Underground

USD $25.00
  • Duration: 2 Hours (approx.)

Official Tour of The Beat Museum (Museum entrance fee included)

*Recommended for guests ages 16+ due to some adult content

As seen on the television show American Canvas, join us on this tour to find out why there's more to North Beach than Italian restaurants, churches and pizzerias. Hear the untold story of one of America's most beloved neighborhoods that began during the Gold Rush days and became home to sailor shanghaiing dens, Italian anarchists, beatnik jazz clubs, famous Beat poet coffee shops, a plethora of speakeasies and the Adult Entertainment revolution. 

Highlights include: A secret underground tunnel, old sailor dive bars, infamous Broadway Street strip joints (we stay outside!), Beatnik jazz clubs & coffee shops, Jack Kerouac alley and more! 

When: Saturdays at 2pm

Price: $25 

Meeting Point: This tour begins in Jack Kerouac Alley located next to City Lights Booksellers & Publishers at 261 Columbus Ave., San Francisco, CA 94133

Length of Tour: approximately 2 hours.

*Please note: This tour requires a minimum of 3 participants to proceed. Your booking status will be shown as "pending" and confirmed manually should the requirement still need to be met. Your card will be refunded in the event that the tour does not proceed. 

Please call us at 415-779-5879 or send an email to to schedule a private tour on other days of the week or if you have any questions.


     "I am the daughter of Neal Cassady, and I learned a lot about the places my dad hung out. It was enjoyable hearing stories about Dad's escapades, and retracing his and his cronies' steps through North Beach. It made us appreciate the impact the Beats had on society as a whole. Thank you." -Cathy 

     "I cannot recommend this tour enough. As an English teacher who came to San Francisco to do research on a Beats course I will be teaching, I left with so much more information than I expected. The tour was informative, interesting, funny, and most importantly, in-depth." -Brett 

     "The tour was very interesting. The walk was not difficult. Highlights were the underground tunnel and the use of historical pictures to bring the past to today. The free pass to the museum was an unexpected bonus. Loved learning the history of how San Francisco developed and changed pre and post fire. Excellent." -Laurie